Teknikio is a toy company that makes engineering and design more accessible through their craft oriented toolkits. Teknikio is gender neutral, but girl-centric. They have two major customer segments; kids 8-10 through their parents and the educational market, which includes, after-school programs and camps.
For this project we explored how to better engage with the parent sector to increase sales and customer loyalty through their digital platforms. This includes Instagram, Facebook Ads and their website.
To better understand Teknikio’s target market we explored: the STEM toy industry, current industry landscape, Teknikio’s positioning through a digital market, and the user-experience.
Our goal is to create a more cohesive and unified experience for the parent sector through their digital platforms. Using Teknikio’s brand guidelines and mission, we had to figure out how to create a stronger brand presence to engage users.
The graphic design concept is used for Instagram posts. We found these points that the letters come together to be visual compelling.
To create a cohesive and unified experience for the parent sector through digital platforms we developed a social media marketing campaign and content for social media.