Mucha’s illustrations from the Jobs Cigarette ad inspired this graphic design piece. During the art nouveau period of the late 19th century women were viewed as alluring and dangerous. This is known as femme fatale. Mucha created his Jobs Cigarette ad during this period, when women were portrayed in a more sexualized manner. Mucha uses stylization of the female body, whiplash curves, and this idea of a femme fatale woman to make his ad, more appealing. After analyzing a few of Mucha’s designs and illustrations of women I wanted to create my own graphic with subtle hints of inspiration from his designs.
Inspired by the concept of the femme fatale woman, I created “homme fatale,” which is viewing a man as more alluring and seductive. Using the stylization of whiplash curves and the concept of the “homme fatale” man, I created a graphic in tribute to Prince. I chose to use Prince because he pushed the norms of contemporary society. He had a flamboyant stage presence, extravagant dress and makeup, and used different styles of music (funk, rock, R&B, soul, psychedelia, and pop) to bring people together through sound. Much like the femme fatale women of the nineteenth century, Prince pushed the boundaries of societal norms. Women in the nineteenth century were supposed to be more conservative, so the femme fatale women helped expand society’s view of women. Though he was a straight man, Prince could be considered the founder of gender fluidity. He helped break the rigid gender norms in society, which is very inspirational.
This project allowed me to explore the branding and visual graphics for a Prince Tribute Concert.